Introducing HII

Hospitality Impact Index

The first predictive feasibility score for hotels and restaurants. Powered by Texas Comptroller mixed beverage sales data and proprietary algorithms.

What is the Hospitality Impact Index?

HII is a proprietary 0-100 score that predicts hotel and restaurant performance based on real transaction data from nearby establishments.

We analyze 1.4 million monthly records from the Texas Comptroller's mixed beverage gross receipts database to identify high-performing hospitality clusters.

  • 100% transparent citations to government data
  • Updated monthly with new Comptroller releases
  • Granular analysis at census tract level
  • Validated against real hotel revenue performance

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    HII Score

    High hospitality activity within 3-mile radius. Strong restaurant cluster indicates hotel viability.

    How HII Works

    1

    Data Aggregation

    We ingest monthly mixed beverage sales data from the Texas Comptroller, covering 1.4M+ transactions from bars, restaurants, and hotels.

    2

    Geospatial Clustering

    Machine learning algorithms identify hospitality clusters by analyzing transaction density, revenue trends, and establishment types within 1, 3, and 5-mile radii.

    3

    Predictive Scoring

    Proprietary model assigns 0-100 score based on cluster strength, growth trajectories, and competitive landscape. Validated against hotel RevPAR data.

    Use Cases

    Hotel Development

    Identify underserved markets with strong restaurant activity. Avoid oversaturated areas. Validate site selection with data-driven scoring.

    Restaurant Site Selection

    Find high-traffic hospitality clusters. Analyze competitive density. Understand revenue potential before signing a lease.

    Lender Underwriting

    Add objective feasibility metric to loan applications. Reduce risk on hospitality projects. Validate market demand with government data.

    Franchise Expansion

    Screen markets for franchise expansion. Compare HII scores across territories. Prioritize high-potential locations.

    Data Sources

    Texas Comptroller Mixed Beverage Gross Receipts

    Monthly sales data from 40,000+ establishments. Updated on 20th of each month. 100% public data via Texas.gov Open Data Portal.

    https://data.texas.gov/

    Census Demographics (ACS 5-Year)

    Population, income, tourism indicators at census tract level. Sourced from BigQuery public datasets.

    https://www.census.gov/

    STR Hotel Performance Data (Optional)

    For validation only. RevPAR, occupancy, ADR. Not included in free HII reports but available for enterprise clients.

    https://str.com/

    Try Hospitality Intelligence

    HII scoring is included in all Full Feasibility Reports. No additional cost for hospitality analysis.

    Get Your HII Score