Brand Guidelines
SiteIntel™ Brand Kit
Logo assets, color palette, typography, and brand guidelines for partners and press.
Logo Assets
Primary Logo
Use on dark backgrounds
White Background
Use on light backgrounds
Logo Usage Guidelines
- • Maintain minimum clear space of 20px on all sides
- • Do not alter logo proportions or colors
- • Do not add effects (shadows, outlines, gradients)
- • Minimum size: 120px wide for digital, 1" for print
- • Always include trademark symbol (™)
Color Palette
Primary
Midnight Blue
#0A0F2C
RGB: 10, 15, 44
Feasibility Orange
#FF7A00
RGB: 255, 122, 0
Data Cyan
#06B6D4
RGB: 6, 182, 212
Secondary
Slate Gray
#64748B
RGB: 100, 116, 139
Cloud White
#F8FAFC
RGB: 248, 250, 252
Border
#E2E8F0
RGB: 226, 232, 240
Status
Success
#10B981
RGB: 16, 185, 129
Warning
#F59E0B
RGB: 245, 158, 11
Error
#EF4444
RGB: 239, 68, 68
Typography
Headings — Space Grotesk
Aa Bb Cc Dd Ee Ff
Font: Space Grotesk, Weight: 700 (Bold)
Use for H1-H6, section titles, and emphasis. Always bold (700 weight).
Body — Inter
The quick brown fox jumps over the lazy dog
Font: Inter, Weight: 400 (Regular)
Use for body text, paragraphs, and descriptions. Regular (400) or Medium (500) weight.
Code/Data — JetBrains Mono
const feasibilityScore = 85;
Font: JetBrains Mono, Weight: 400 (Regular)
Use for code blocks, API examples, data tables, and citations.
Voice & Tone
Direct & Confident
We know our data is accurate. We speak with authority, not hedges. 'This site is in Zone X' not 'This site appears to be in Zone X.'
Transparent
We show our work. Every claim is cited. Every methodology is explained. No black boxes.
Technical but Accessible
We use industry terminology (FAR, BFE, ACS) but explain jargon when necessary. Assume intelligence, not expertise.
Action-Oriented
We help users make decisions. Focus on 'what you can do' not just 'what the data says.'
Download Full Brand Kit
Get logos, color swatches, and typography files in a single ZIP.